The truth behind the word “natural” in body care & cosmetics…
Do you buy truly natural products? I bet you think you do!
Imagine that you are in the store looking to buy a body lotion. There are many body lotions to choose from. So what do you do? If your like I was, you look down the aisle and narrow down the options by what they smell like and say on the bottle. You probably selected products that say “natural” or “all natural” on them. Then, maybe like me, you go one step further by reading the ingredients.
You scan the ingredients and see things like, willow bark and chamomile, and they’ve got you…
You just bought in to the biggest scam in the body care and cosmetics industry.
How did they get you? Simple, your mind saw the words it recognized and the term “natural” and it ignored the rest. Marketing geniuses know that your brain does this and they take full advantage of it. They also know that the term “natural” is not regulated, not even a tiny bit, by the FDA.
ANYONE CAN PUT THE WORD NATURAL ON THEIR PRODUCTS!
Yep, that’s right, a scam.
Don’t believe me?
Let’s take a look at a popular “natural” company on the market today then you tell me if the product is natural, and if it is, if you think that it is good for you…
Burt’s Bees in known as one of the most readily available natural products on the market. They can easily be found in your local market. While they are doing pretty darn good in the natural department (let’s ignore the vegan department for now which they fail), they sneak in a few unnatural ingredients too.
Burt’s Bees Naturally Ageless Skin Smoothing Hand Cream
This product states that it is 99.1% natural. That’s awesome! But… what about the other .9% and are the natural ingredients safe? First off, EWG’s Skin Deep rates this product at a whopping 7, stating that it has a high health concern level. The biggest concern is the ingredient “fragrance.” If you don’t know why it is such a big concern, hop over to our previous blog post, “Fragrance Stinks” to learn what that ingredient really is.
Let’s look at the ingredients, but this time, lets bold the ones we can’t pronounce, we know aren’t good for the skin, aren’t explained in parenthesis, etc.
Also note that if water was not in this product, it would not need synthetic preservatives.
[blockquote]water, decyl cocoate, glycerin, helianthus annuus (sunflower) seed oil, rosa canina seed extract, beeswax, glyceryl stearate citrate, cetyl alcohol, olea europea (olive) fruit oil, polyglyceryl-3 stearate, sodium stearoyl lactylate, butyrospernum parkii (shea butter), alcohol denat., oenothera biennis (evening primrose) seed extract, vitis vinifera (grape) seed oil, fragrance, punica granatum extract, acmella oleracea extract, glyceryl caprylate, magnesium aluminum silicate, p-anisic acid, xanthan gum, lactic acid, tocopherol, salix nigra (willow) bark extract, sodium phytate, glycine soja (soybean) oil, citric acid, phenoxyethanol, propanediol.[/blockquote]
Sure, many of the ingredients in bold are made from nature, others are synthetic. But, just because they come from nature, does that mean they should be put on the skin? All of the listed alcohols are natural. However, they are also known to be toxic.
Sound good to you? Not me!
What is the point of this post?
I am not saying that products that label themselves as natural are not just that. What I am saying is that there is no regulation on the term. Any company can use it on their product labels in order to draw you in and get you to buy their product.
I am saying that just because an ingredient is natural does not mean it is safe. Arsenic comes from nature. Do you want to put that on your skin? Of course you don’t!
The point is, whether you use our products or not, read the labels and know what you are reading. Know that companies use tactics to con you into thinking and feeling an emotion toward buying their products. Know that natural on a label isn’t always true and isn’t always a good thing if it is.
Be informed. Be smart. Be safe. Be healthy.